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Sep 18
2007
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Is Yahoo building a social network?Posted by Mark Hill in Social Network, Marketing, IM, Chill Services |
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By Michael Estrin
PRINT EMAIL DEL.ICIO.US DIGG IT
/news/16462.asp">Google has Orkut, News Corp. has MySpace and Facebook has been linked to just about everyone as the mergers and acquisitions frenzy continues. But Yahoo! may be striking out to find its own online friends. The portal is building a social networking site that pairs college students with potential employers, according to a report in TechCrunch.Known as Yahoo Kickstart, the site is something of a LinkedIn competitor with a twist. Users are free to join and put up resume-style pages, while companies can join groups provided that they bring at least one former student who works at the company.
For now, the site is only on the drawing board. But as social networks increase in popularity with internet users and marketers alike, Yahoo may find itself having to build its own network like Kickstart, or buy a proven contender.
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